German side Ballspielverein Borussia 09 e.V. Dortmund unveiled its new Puma™ kit in a rather unusual way. The pitch of Westfalenstadion was used to create an array of 80,645 flowers (marigolds and petunias) resembling the home kit for next season.
According to the club, the floral kit will be on display until July 9th, and then the flowers wil be given away “as good luck charms for the new season”.
The Bundesliga side thrilled fans all over the world with their run to the UEFA Champions League™ final last season, where they narrowly lost out to Bayern München in a Wembley showdown. Puma™ General Manager recognized Dortmund’s passion and creativity:
There were few teams last season that captured the emotions of the football world more than Borussia Dortmund. The great domestic and international radiance can be summed up easily: pace, an extreme joy of playing, creativity and a lot of passion. We are proud to be BVB´s partner and are looking forward to a successful new season where we want to thrill the fans with great products and exhilarating campaigns: Matthias Bäumer.
Hopefully Die Schwarzgelben, led by Jürgen Klopp will be among Europe’s top clubs next term once again.
By the way, this is how the actual kit looks like:
July 5th, 2013.