London 2012 new mascot

London Olympics


Pride joins Mandeville and Wenlock


A new mascot for the London 2012 Olympics has been unveiled.  Pride the Lion will be the image of the British Olympic Association and the British Olympic Team.  Pride is also expected to boost sales of official merchandising of the much anticipated event.



The Team GB and ParalympicsGB range is not only a great way to show your support but it also helps fund the staging of the Games: Paul Deighton, London 2012 executive.


London 2012 mascot
Team GB



Pride is joining Mandeville and Wenlock, the widely unpopular one-eyed mascots for the Olympics unveiled last year.


London 2012 Mascots
Wenlock and Mandeville

September 6th, 2011.




Source: The Telegraph


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